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Under Amour wants a deal with Texas, and they aren’t being shy about it. The upstart apparel company is apparently willing to offer the Longhorns a record-setting deal.

That’s right, the same company that’s developed Maryland’s heavily criticized uniforms and Texas Tech’s new look, could soon be in charge of one of the most iconic college football brands on the planet.

Texas wouldn’t be the first iconic football program to go with the Maryland apparel company though. Last year Under Armour reached a market-setting deal with Notre Dame at $90 million over ten years, and the reported offer to Texas would top that by a good margin at $150 million over ten years.

Last year the Longhorns showed they aren’t afraid to change things up when they dumped merchandise license giant Collegiate Licensing Co. in favor of start-up 289c Apparel out of Dallas.

Something else to consider is that Nike has been reluctant to make big offers in the past. Out of the top ten apparel deals ever done, Under Armour and Adidas dominate the list. Nike’s largest apparel deal with a university is with Florida State at $5 million per year. Matching the Under Armour offer would triple that. A dangerous precedent to set with a contract renewal with Alabama around the corner.

If Texas does take the offer it’s unlikely Under Armour would have much room to change the Longhorns’ look, so the uniform traditionalists out there shouldn’t worry too much.



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