College Football as exploded in popularity at a time when live sports is the only thing staving off an absolute avalanche of cord-cutters. So, it is no surprise that ESPN is going all-in on making the championship game as big and as entertaining as possible. According to the Associated Press on Monday, the College Football Playoff championship game will have a “Super Bowl-style” halftime show.
ESPN and the College Football Playoff say that a musical guest will perform at halftime of this season’s title game in Atlanta on Jan. 8, 2018, and the performance will be aired on ESPN. The halftime concert will be held in Centennial Olympic Park, near the new Mercedes-Benz Stadium. An artist has not yet been booked, but ESPN is taking the lead on securing what it hopes will be an A-list performer with broad appeal.
ESPN reportedly approached the CFB Playoff officials with the idea of a halftime performance to take place at Centennial Olympic Park with a live watch party.
Traditionally, halftime entertainment is provided by the marching bands, and thankfully, that will not change. While the enhanced televised halftime show takes place near the stadium, the marching bands will perform inside the stadium.
“Traditions are an important part of college football,” CFB Playoff Executive Director Bill Hancock told the AP, “This rich culture includes marching bands performing at halftime.
“This will be a win-win, enhancing the viewing experience for a broad section of fans at home and in the park, while maintaining the culture of the game inside the stadium,”