We rolled into Frisco, TX, at 4:00 AM and with just two hours of sleep, attended out first Big 12 Media Days. We weren’t sure what we were walking into, but it exceeded every expectation. Join us as we talk about the whirlwind that was day one.
Walking in day one was a little bit surreal. We launched this thing a little over two years ago, and now, here we are with traditional, professional media members. It was a definite milestone for us, and we would be lying if we said we weren’t somewhat intimidated by the moment.
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