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Big 12 & NIL: The Status for Each School

New NIL rules go into effect Thursday. What do they mean for teams across the Big 12?



Getty Images - Christian Petersen

It’s one of the biggest days of 2021 for college athletics, if not THE biggest; July 1st, the day new name, image, and likeness (NIL) rules go into place and college athletes can, for the first time, make money.

As of this morning, 24 states have NIL laws on the books, with two more — Louisiana and Missouri — awaiting governor signatures. Of those 24, 14 will have their laws kick in today, July 1st. Arizona’s will kick in later in July. The other states are set to implement rules in 2022 or later.

For all of those states who have yet to pass NIL legislation, the NCAA’s DI Board of Directors officially approved an interim NIL policy on Wednesday that will allow student athletes to also benefit from the ability to profit from their name, image, and likeness. This policy leaves it up to the schools to create their own rules until their states — or the U.S. Government — put new NIL laws into place.

Bills In Place


Oklahoma was the first state in the Big 12 to pass NIL legislation back on May 25th.

Representatives from both OU and OSU were involved in the language of the bill. Like most NIL laws, it gives college athletes the rights to earn money through endorsements, advertisements, personal appearances and sponsorship deals.

There are a lot of similar stipulations in Oklahoma’s NIL bill that can be found in other states’ laws as well:

  • Student Athletes must inform their school if they have hired an agent.
  • They can not use the school’s logo in advertisements or marketing.
  • Athletes can not promote a product that conflicts with a school’s policy or involves sports wagering or banned substance.

One other rule stipulates that athletes are not permitted to enter into any contract that would conflict with their school’s contracts. It’s a rather vague rule that will be up to each school to decide how to deal with.


Texas was the 19th state to enact an NIL law, becoming only the second state in the Big 12 conference to do so.

A few notes from Texas’s bill:

  • Student-athletes cannot sign with an agent. They can only be represented by an “attorney licensed to practice law in this state.”
  • Athelets cannot sign a contract that involves alcohol, tobacco, e-cigarettes or other nicotine devices, anabolic steroids, sports betting, casino gambling, a firearm the student-athlete cannot legally purchase, or a “sexually oriented business.”

One of other rule requires athletes to take part and attend a literacy and life skills workshop of at least five hours at the beginning of the students’ first and third academic years at their schools.

No Bill in Place

Iowa State, West Virginia, Kansas State, and Kansas are all in a similar boat today, relying on the NCAA’s interim NIL rules allowing their student athletes to profit from their name, image, and likeness.

Legislators in all three states have introduced NIL bills. Only the bill in Kansas has made any real progress, as it has passed the House. It will be left up to each school to establish its own set of NIL rules for its student athletes, something that they are likely still working to iron out.

According to Vanessa Miller at The Gazette, last week Iowa State University put out a call for proposals from companies who could provide a “full-service platform for managing student-athlete monetization of their name, image, and likeness.” Proposals are not due back until July 8th, so it’s likely that Iowa State won’t have a contract signed up later this month or early August at the latest.

It’s likely all four schools in states without NIL Legislation will require a few weeks to get their rules figured out, despite the ability for players to begin profiting from NIL today.

Phillip spoke with Matt Brown of the Extra Points Newsletter about what’s happening today. You can listen to that episode below.